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Hotel giants come together to launch Room Key search site

Massive development in the hotel sector with six of the biggest hotel chains on the planet uniting to launch Room Key, a new online hotel search platform. Choice Hotels International, Hilton Worldwide,...

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Room Key: Open to all, will lower hotel distribution costs, features and...

More details emerging about Room Key, the global hotel search platform created by six of the biggest accommodation super-brands in the world. CEO of the business and ex-Pegasus founder John Davis has...

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Financial analysts downplay Room Key threat to Expedia and Priceline

Some financial analysts are downplaying Room Key’s  potential threat to the all-important hotel businesses at online travel agencies Priceline and Expedia. Their you’ve-got-a-lot-to-prove attitudes...

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Lastminute.com extends opaque model to car hire and more, warns of OTA struggle

European online travel agency Lastminute.com has increased the number of products available on its Top Secret opaque model to car hire, theatre tickets and restaurants. The move follows what the...

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Booking.com big for Priceline but only scratching the surface in Europe

Priceline’s annual results published this week leave us much to speculate about regarding Netherlands-based booking.com and it’s strategy going forward. Booking.com has been tipped for rapid expansion...

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Trust International weeks away from unlocking Room Key for members

Hospitality resevation and distribution specialist Trust International is two weeks away from connecting to Room Key, the online hotel venture started by a number of hotel chains in January. Trust boss...

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Room Key pop-under ads and hidden metasearch strategy catapult unique visitor...

There is a lot of skepticism in some parts of the travel industry about the long-term prospects of Room Key, but its traffic numbers were off the charts a month after its beta launch because of what...

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Room Key launches in new four markets, but Hotelicopter team start bailing out

Big chain-backed hotel search engine Room Key is spreading into new territories this week with news that it is opening sites for consumers in the UK, Canada, Australia and New Zealand. The expansion...

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Room Key reveals partnerships, unveils TripAdvisor reviews

Four-month-old Room Key checked out of beta and revealed new partnerships with Sabre Hospitality and TravelClick as it attempts to bulk up its hotel choices with independent properties and additional...

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Room Key founders share spotlight in Travelocity white-label deal

Room Key was supposed to be all about getting more hotel bookings for the major chains that founded the site, right? But, in a move that may seem counterintuitive to some, Room Key has added about...

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What is new in hotel distribution? Not a lot actually

After three and a half days of wandering around the annual HITEC event in the US, I will argue there is not much going on in hotel distribution. Honestly. Not that there weren’t any conversations. I...

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Hotel revolution needed: Start with guarantee policies and pull GDSs out of...

NB: This is a guest article by Tsang Shuk Wa from China Travel Daily. Following the success of partnerships with Google’s Hotel Finder and Room Key, hotel central reservation system vendor Trust...

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Room Key CEO talks partnerships, numbers and value propositions

Room Key recently announced new partnerships with La Quinta, Millenium Hotels & Resorts, and the Leading Hotels of the World, bringing the total available properties to nearly 50,000. So what does...

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